Rebranding is rarely a straight line. It’s a messy, high-stakes process that asks a company to reinvent how it presents itself to the world—without losing the trust it has worked so hard to build.
When Guilin Cabinets decided to become Pelican Cabinets & Remodeling, they didn’t just need a new logo or sign. They needed their entire identity—every business card, every email, every introduction—to reflect the new brand immediately. That’s where NodCards stepped in.
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The Challenge of Rebranding
Every business rebrand comes with baggage. Physical business cards must be reprinted, email signatures redesigned, websites updated, and staff retrained on how to present the new identity. Weeks—or months—can go by before the new brand is consistent across customer touchpoints.
For Guilin Cabinets, that timeline wasn’t good enough. As a home services remodeling contractor, credibility was everything. A halfway rebrand—where one client saw “Guilin” and another saw “Pelican”—risked making customers question if they were dealing with the same company at all.
Why Pelican Needed Speed
The rebrand wasn’t just cosmetic. Guilin wanted to show the market that Pelican Cabinets & Remodeling represented a bigger vision: more services, a stronger design philosophy, and a recognizable new name. But that vision would collapse if the rollout felt sloppy or inconsistent.
Speed wasn’t optional, it was the backbone of trust.
How NodCards Made Rebranding Effortless
With NodCards, the rebranding happened in under an hour.
A few simple updates in the NodCards dashboard, and Guilin Cabinets became Pelican Cabinets & Remodeling. A new logo, layout, brand color and background was all it took to update the team's digital identity.
Digital business cards updated instantly with Pelican’s new name, logo, and colors.
Email signatures refreshed across the team automatically, so every message reinforced the rebrand.
QR codes tied to employee profiles redirected seamlessly—no broken links, no outdated branding.
Instead of juggling mismatched collateral, employees opened their NodCards and found their new identity already live, ready to share with clients.
A Confident New Identity
Rebranding is about perception, and Pelican projected confidence from day one. Customers never saw a company in transition; they saw a business with a bold new identity. Employees weren’t burdened with manual updates. They became ambassadors of the rebrand, carrying the new brand into every conversation and interaction.
Every employee's brand identity was instantly updated from Guilin to Pelican. Effortless brand consistency was achieved across web, mobile, email, search and social media.
The Lesson for Other Businesses
Rebranding doesn’t have to be slow, painful, or inconsistent. With NodCards, businesses like Pelican Cabinets & Remodeling prove that a brand can evolve at the speed of a single update—keeping employees aligned, customers reassured, and momentum intact.
For small businesses especially, digital-first rebranding means you can stop worrying about the mechanics of the transition and focus on telling your new story.
Whether you're considering rebranding your business or looking to unify your existing brand, try NodCards today and stop losing deals by tomorrow.
